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Empowering Local Governments to Boost Startup & Small Business Success

Effectively communicate, manage, and deliver business resources with our intuitive HUUB. Designed specifically for economic developers and michigan based businesses.

With Michigan’s HUUB,
your community’s businesses thrive.

10x Capacity Boost

For Economic Development Departments

65% Revenue Growth

For businesses within 3 months

200% Increase

positive interactions with local government

Want to bring HUUB to your community?

Business Support Portal

A single platform to support your entire business community. Easily centralized resources and simplified access for businesses. Michigan’s HUUB’s platform is your partner in supporting local business success—around the clock.

Equip Your Economic Development Team with Superpowers
Gain insights into the needs of every local business owner and access tools to streamline support, manage programs, and track impactful metrics—all in one place.

Data & Insights

Measure engagement and outcomes

Collaborative Tools

Boost partner engagement

Program Management

Organize and streamline operations

More Effective than Traditional Support Programs

Increase in
Business Retention

Smart Technical Assistance that’s completely FREE

Inside Michigan’s HUUB is tailored support with an intelligent matching system, connecting businesses with the right experts in your community or nationwide. Our automated system keeps things running smoothly.

70+ Advisors

local and national

Booking System

and automated workflows

Project Tracking

and reporting

Advisor Matching

for tailored support

Streamlined Workflows
and Program Management

Support more businesses seamlessly — from application to approval — with customizable workflows that eliminate spreadsheet overwhelm.

Program-Specific Workflows

(SSBCI, ARPA, SBA)

Track Licenses & Compliance

Data Insights for Better Decisions

Resource Mapping for Stronger Collaboration

Michigan’s HUUB provides mapped resources, ensuring businesses connect with valuable resources like local chambers, third-party services and business development organizations.

Partner Referral Tracking

Event Syncing

to a shared community calendar

Simplified Data Reporting

Track the impact of your efforts effortlessly. Michigan’s HUUB offers access to automated data tracking and insights ensuring you see results.

Business Scale & Growth Reporting

Engagement & Testimonial Tracking

Comprehensive Analytics Dashboard

Measure Business Health with the General Sentiment Score

Identify businesses that need help the most using the HUUB’s General Sentiment Score©. Support economic health, reduce closures, and enhance retention with data-driven priorities.

Michigan’s HUUB: Built for All Stakeholders

Michigan HUUB’s complete suite of tools and services enables your organization to deliver streamlined support and impactful engagement across your community.

One Statewide Platform, All the Tools You Need
Ready to transform small business support in your community?